We first met in 2003 during our first year at the University of Auckland. I was dating someone else at the time. Nothing happened until two years later, when I saw Josh at a birthday party and he sent a friend over to ask if I was single. Fortuitously, this time I was.
Tell us a bit about Juliette Hogan… I started my label 13 years ago and I now have three boutiques in Auckland and an online platform as well as a bridal service. We’ve extended our offering beyond our mainline with luxury luggage, my own scent, an edit of homeware items and JH Little One – a small but perfectly formed edit of baby pieces launching in August 2016.
I’d planned to propose sometime during a night of romance, fine dining and a concert of one of our favourite artists. However, that afternoon there was a hectic game of Scrabble that Emily lost, followed by a hissy fit that threatened to disrupt the evening’s plans. Mid-argument I thought to myself, this is as real as married life will get, and if I can only express my love in a romantic setting, then how real is our love? So I pulled out the ring and proposed, kneeling by the bedside. Emily’s response (through tears) was “Yes, but you could have waited till I put some pants on!”
Flora Fashion Editorial. Photography – Garth Badger | Location – Thievery Studio | Stylist Ashlee Blackwell | Hair – Danny Pato D&M | Makeup – Kiekie for M.A.C | Flowers – Lu Diamond | Models – Danika and Jess for Red Eleven, Bernie for Unique Model Management | Editorial from Issue Two – available from our web-shop
Tell us about your design background and how you came to launch a bridal boutique/dressmaking business?
I was always interested in fashion and from a young age I was making my own clothes and drawing up designs. Once I finished school I studied fashion at University and found that all I really wanted to design was beautiful dresses. I then got married myself after I had finished my study and made my own wedding dress. I started getting asked by friends and friends of friends to make their dresses. I really loved the process of working with a bride to create their dream dress, so decided that this is what I wanted to do with my life. I then designed my own range and it went from there.