Aesop’s new fragrance, Hwyl Eau de Parfum, launches on September 25, 2017 globally and is an intriguing scent evoking the verdancy and stillness of an ancient Japanese forest. Hwyl Eau de Parfum was formulated in partnership with French perfumer Barnabé Fillion, and opens with beguiling smoky notes, followed by rich aromas of wood, moss and robust spices. Working closely with Aesop, Mr Fillion formulated a scent to awaken the senses for the company’s third fragrance designed for men and women.