We have new French chic fragrance love and how could we not with fragrance notes like this…
‘The bold pairing of a deliciously devoured toffee apple and bursts of redcurrant, with ivy leaf refreshing these delectable delights. At its heart, sumptuous jasmine swirls with eternal rose and adorable, crisp violet. Then finally, the fragrance is enveloped in the voluptuous, addictive notes of sandalwood, ambergris and whipped-cream musk‘
Introducing Mademoiselle Rochas Eau de Parfum
French Chic style and bottle…
The bottle is beautifully round and timeless with a cute white Petersham ribbon tie. The shape and look of the vessel compliments the floral and gourmand character of the fragrance, giving you the irresistible need to try it. And we love warm rosy colour of the perfume and the cute way ‘My Frenchcic’ is displayed through the liquid. Irrésistible!
Perfumer Anne Flipo, who created Mademoiselle Rochas Eau de Parfum, wanted to reflect the playfulness and impertinence of today’s young Parisian woman. Drawing her inspiration from the exceptional materials emblematic of Maison Rochas, Anne Flipo has delicately composed, note by note, a seductive fragrance.
The result is a fragrance although playful still has a sophisticated and tenacious edge, and it works beautifully for both day and night. And we think it would be a wonderful fragrance for a wedding day.
The Frenchic trail – notes from the fragrance house…
At first, the tangy sparkle of the red fruit accord (red and black currant, blackberry) awakens the senses as a reminder of a carefree childhood. The crisp ivy of a French garden enhances it while creating contrast. Both fruity green and slightly caramelized red, the toffee apple accord is terribly addictive.
At the heart of the fragrance, an explosion of flowers, handfuls of distilled rose petals from the exclusive Rochas fields, a profusion of wonderful Egyptian jasmine, a violet accord floating in the air… It is the essence of elegance, romance and femininity. The expression of magnetic seduction à la française.
The base notes highlight the character and stability of this subtle composition: creamy and chic sandalwood, soft and comfortable ambergris accord and wispy and white Chantilly musks evoke the sexy lace so dear to the heart of Monsieur Rochas. A fragrance like a second skin…
Maison Rochas, a true French fragrance heritage
Marcel Rochas created his fashion house back in 1925, at the age of 23. Whether it was tennis or black and white sheath dresses, Chantilly lace bodices or outfits with broad shoulders and narrow hips, women soon snapped up his Parisian creations, both feminine and incredibly modern.
In 1943, to pay tribute to his third wife — and new muse — Hélène, he asked master perfumer Edmond Roudnitska to compose a fragrance of absolute femininity: the floral-chypre Femme.
After the death of Marcel Rochas in 1955, Hélène teamed up with Guy Robert to create Madame Rochas. Launched in 1960, it represents the independent, modern woman through a composition based on captivating white flowers.
Then followed L’Eau de Rochas in 1970, a new fresh Eau de Cologne that soon became iconic too. Then came Eau de Rochas Homme in 1993, then a new women’s fragrance, Tocade in 1994, and Rochas Man in 1999.
Imagery: Lifestyle product shots created in-house at Together Journal / Campaign imagery supplied by Maison Rochas
