The White Tree was founded by two great mates; one a musician, the other a photographer/filmmaker. They’d been making coil pots together since primary school in Melbourne, Australia (true story), but in 2009 they decided they should start a more “serious” business together...i.e. a business that would help them to move out of home!
Back then they noticed a heap of cheesy work happening within the wedding and events industries. They identified a real opportunity to shake this market up, by providing genuinely cool live music, photography and film concepts - under the one creative roof. This would be offered at a reasonable price and with a super easy booking and planning process.
So they gathered their respective skill sets, garnered their extensive creative networks, moved into a dilapidated house together to brainstorm day and night, and within a few months, The White Tree was born.